Every year the Super Bowl is one of the most watched sporting events in the United States and companies spend massive amounts of money on commercials. This year a commercial during the Super Bowl costs $3 million for 30 seconds of air time or about $100,000 per second. The networks can get away with charging so much per commercial because so many people tune in to watch the game. Audiences are not tuning in just for the game anymore. Many people are watching just for the commercials.
This should be a major concern with people in the business world because right now the economy is tanking. Thousands of people are losing their jobs and many people have lost a lot of money in the stock market. Yet, these companies are spending more for 30 seconds than most people earn in a lifetime. These costs do not include the cost of making the commercials which would add even more to the price for just one commercial for the Super Bowl.
Some companies like PepsiCo and Anheuser-Budweiser had more then one commercial and spent millions on commercials. These two companies spent $33 million and $27 million respectively. It is not a waste of money by any means because these companies make billions annually. However these companies should understand the economy and think about whether or not it is ethical to spend that kind of money on commercials.
One group of commercials that did extremely well was the movie trailers, showing upcoming releases. Nine movies had trailers during the Super Bowl and due to the fact that the trailers were so short (30 seconds) audiences were left wanting more. This was a great marketing ploy to get movie goers back into the theaters.
Some of these releases are big blockbuster movies that hope to do extremely well. Like “Transformers 2,” a sequel that hopes to follow in Dark Nights footsteps and make huge money at the box office. Will Ferrell has a new movie out called “Land of the Lost,” and “Star Trek” a remake of an extremely successful franchise. Also “GI Joe: Rise of the Cobra” also had a trailer during the game. While the Super Bowl draws millions of fans to watch the championship game, it has progressed into more than that. Audiences now tune in to watch not only the game but also the pre-game show, the commercials, and the halftime show. However some of these advertising companies need to realize that the economy is in trouble and it would be beneficial to more people if they would reduce the amount they spend on advertising.
This should be a major concern with people in the business world because right now the economy is tanking. Thousands of people are losing their jobs and many people have lost a lot of money in the stock market. Yet, these companies are spending more for 30 seconds than most people earn in a lifetime. These costs do not include the cost of making the commercials which would add even more to the price for just one commercial for the Super Bowl.
Some companies like PepsiCo and Anheuser-Budweiser had more then one commercial and spent millions on commercials. These two companies spent $33 million and $27 million respectively. It is not a waste of money by any means because these companies make billions annually. However these companies should understand the economy and think about whether or not it is ethical to spend that kind of money on commercials.
One group of commercials that did extremely well was the movie trailers, showing upcoming releases. Nine movies had trailers during the Super Bowl and due to the fact that the trailers were so short (30 seconds) audiences were left wanting more. This was a great marketing ploy to get movie goers back into the theaters.
Some of these releases are big blockbuster movies that hope to do extremely well. Like “Transformers 2,” a sequel that hopes to follow in Dark Nights footsteps and make huge money at the box office. Will Ferrell has a new movie out called “Land of the Lost,” and “Star Trek” a remake of an extremely successful franchise. Also “GI Joe: Rise of the Cobra” also had a trailer during the game. While the Super Bowl draws millions of fans to watch the championship game, it has progressed into more than that. Audiences now tune in to watch not only the game but also the pre-game show, the commercials, and the halftime show. However some of these advertising companies need to realize that the economy is in trouble and it would be beneficial to more people if they would reduce the amount they spend on advertising.
Watch your sourcing. Just because it's a blog doesn't mean you should skip attribution on your data. You add credibility to your posts with attribution and sourcing.
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